We do just about everything online these days, including shopping. As a result, there was never a better time to be involved in ecommerce.
If you’re selling anything these days, whether it’s footwear, salad dressing, or something in between, you’ll need to get on the ecommerce website bandwagon. You can expand your brand, interact with more people, and sell more things with an ecommerce site, but only if you have the correct website design.
When it comes to developing an ecommerce website, web design is crucial. To persuade visitors to make a purchase, good ecommerce web design relies on the use of the proper colors, fonts, images, text, and graphics.
So, not only does your website need to look attractive and feel consistent with your brand, but it also needs to motivate visitors to take action and, you know, buy your things. But how do you go about accomplishing this? How do you create an ecommerce site that sells things like hotcakes?
To help you take your store to the next level, here are some ecommerce web design tips:
Maintain a Straightforward Approach
“Keep it simple” is one of the most important things to remember during the ecommerce design process.
Simple is usually preferable when it comes to ecommerce website design. The more elements on the page (colors! banner ads!), the better. The more pop-ups there are, the less the website’s entire purpose of closing a sale is served.
On your ecommerce website, you don’t need a lot of bells and whistles because they only serve as a distraction. Maintain a clear, clean, and basic design that focuses on the selling.
Maximize Overall Branding Efforts
When it comes to online shopping, customers prefer to purchase from well-known companies rather than anonymous ecommerce sites that appear to be a front for stealing credit card information.
Put some real effort into your branding if you want to establish the trust you need to drive substantial sales with your ecommerce business. Your ecommerce business’s branding is like its DNA; it’s who you are as a company, what you’re about, and how you’re different from your rivals, and it’s crucial for connecting with your audience and generating sales.
Take the time to develop your brand and then include it into your ecommerce design if you want to get the most out of it. It’s fine if you don’t know who you are as a brand. You’ll only need to conduct some soul-searching for your business before you start creating. Consider the following questions:
- Who would my brand be if it were a person?
- What three words would I use to define my brand if I had to?
- What separates my business from other ecommerce stores?
- What makes us stand apart from the competition?
Once you’ve figured out who you are, you can include it into your ecommerce site’s branding. And what about the branding? It will help you develop trust with your audience while also driving real purchases.
Imagine Yourself a Website Visitor
You must think like your audience if you want your ecommerce website design to connect with them. Finally, there are just a few things your potential consumers expect from an ecommerce experience: a site that is simple to use, well-designed, and makes buying simple, uncomplicated, and painless. And you should provide them with those things if you want your ecommerce store to flourish.
Put yourself in your visitor’s shoes during the design process. What type of layout will be the most user-friendly for them? How can you structure your items such that the end customer can understand them? How can you make the checkout process easier?
You can predict what your customers want from your ecommerce business if you think like them, and then build your site to fulfill their demands.
Get the Most Use of Appearance
It’s not as simple as stating, “Well, red is my favorite color, so make let’s everything red!” when it comes to selecting colors for your ecommerce site. Color is a strong weapon that may be used to your advantage if you understand the psychology of color (and drive some serious sales in the process). Different colors may evoke different sentiments, emotions, and behaviors in individuals, therefore you should utilize those color ideas to your advantage if you want your ecommerce site to convert.
If you want them to buy something, for example, make the purchase button stand out with a strong color like red. According to color psychology, red evokes sentiments of excitement and passion, which are important motivators for spending, and studies suggest that changing a button’s color to red may improve conversions by 34%.
If you want to increase your trust, include blue in your site design. Blue is not only a popular hue, but it has also been found to boost emotions of trust, making it a popular choice in the corporate sector (more than half of all logos use blue).
The point is that color is one of the most powerful design tools you have, and if you know how to utilize it well, it can have a significant influence on your ecommerce design.
Utilize High-Resolution Graphics
Images are well-known in the field of web design for increasing conversions (for example, one recent case study showed that incorporating more relevant images into a website design increased conversions by over 40 percent ). This is especially true in the case of ecommerce. No one will buy a product without seeing it first. If you want customers to buy your items, you need high-quality product photos to show them what they’re getting.
Having excellent photos of all of your items (and having images of your product from several different perspectives) goes a long way toward giving your consumers’ confidence and trust. They are more inclined to make a purchase if they are convinced that they know what they are buying. However, if there are no photos of the goods they want to buy (or only one, low-quality image), they will be more hesitant to buy, and your conversions will suffer as a result.
Do yourself a favor and stock your ecommerce site with plenty of high-quality photos of whatever you’re offering. Your followers will appreciate it.
Try to Ensure Your Content is Scan Able
According to studies, most internet users only read approximately 20% of the material on each page. Instead of reading material word for word, people scan it for essential information so make your content scan able if you want to get your message through (and increase sales in the process).
Break up your material into an easy-to-scan style, whether it’s product descriptions, blog articles, or a “about us” page. Keep sentences and paragraphs brief, highlight important information with bolding, and break up long blocks of text using bulleted lists. The more easily your content can be scanned, the more likely your audience will grasp your essential messages and you’ll be able to close a transaction.
Keep it Professional-Looking
An ecommerce site’s foundation is that you’re asking your website users to buy stuff from you. As a result, you’re requesting sensitive information from them, such as their credit card information. Which they won’t feel comfortable doing if your website isn’t professional.
If you want to establish trust with your consumers, you’ll need to invest in a quality website, and you’ll need to develop that trust if you want your ecommerce business to thrive.
What exactly do we mean when we say “professional”? There should be no errors or misspellings on your website. From page to page, your typeface, color palette, and footer design should be consistent. You should be able to use all of your product links and buttons. Your images shouldn’t seem like they were taken with an outdated iPhone 5, and your site’s general design shouldn’t look like it was lifted from Usenet in 1995.
The point is that if you want your consumers to take you seriously, you must demonstrate that you take yourself seriously, which you can only accomplish with a professional site design.
Make Use of Social Evidence
Look for methods to display your future consumers the good comments you’ve received from your existing customers when you create your ecommerce site. Include a place where customers may rate your items. Include a testimonials area with client photographs and a remark or two about how much fun they had working with you.
Look for methods to display your future consumers the good comments you’ve received from your existing customers when you create your ecommerce site. Include a place where customers may rate your items. Include a testimonials area with client photographs and a remark or two about how much fun they had working with you.
The more visitors to your website discover that others have had a great experience purchasing on your site, the more trustworthy you’ll look and the higher your conversions will be.
Make It Simple to Navigate Across Categories
Clumsy product pages will destroy a sale faster than anything else. If visitors to your website have to navigate through ten different menus to discover the product they want, they’ll leave quickly and go to a competitor’s site.
Make it simple to explore your product categories and pages. Make it simple for your consumers to find items and filter them based on color, size, or product category. The easier your categories and pages are to browse, the easier it will be for your consumers to locate what they want and make a purchase.
Make It Simple to Check Out
You’ll lose consumers if your checkout procedure is a headache. You must make the purchasing procedure as easy, straightforward, and painless as possible if you want customers to buy from you.
Maintain a clean, straightforward, and easy-to-navigate checkout page design. Allow your consumers to register or check out as a guest on your website. Make sure you understand everything about the procedure: What information you’ll need to complete the transaction (and where they’ll put it), the various shipping choices available (and how much they’ll cost), and what to do if there’s a problem with their order or they need to return it. When the transaction is complete, send your clients to a confirmation page to ensure that everything went smoothly.
In a word, make the checkout process as simple as possible if you want customers to buy from you.
Build It Responsive
It’s official: mobile is now the most common way to access the internet, surpassing desktop. That leads people shopping.
To summarize, if you want to attract clients who wish to buy on mobile phones or tablets, you must ensure that your website design is totally responsive. Otherwise, you might not be able to persuade those important mobile visitors to make a purchase on your site.
Conclusion
Designing an ecommerce website might be challenging, but now that you’ve learned the top web design tips for ecommerce, you’ll have everything you need to create a site that not only looks great but converts like crazy.
So, what do you have to lose? Use these pointers to give your online store the facelift it needs.